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About Batt Johnson

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Executive Communication Consulting uses videotape and unique coaching techniques based on the art of persuasion. Each client learns how to communicate with live audiences and television cameras in a persuasive, effective manner triumphantly achieving your goals.
  • One-on-one video assisted coaching in public speaking.
  • Group video assisted coaching in public speaking
    (more than two clients).
  • Group lectures with or without coaching.
  • Private and group media coaching for interview appearances on TV, radio and print.
  • Private and group acting training for radio and television commercials, endorsements, and hosting.
  • Private and group acting training for voice for radio commercials and endorsements.
  • Videotape analysis and critique of your previous performances.
  • Audiotape analysis and critique of your previous performances.

Professions Served

Business Executives  •  Musicians  •  Lawyers
Athletes  •  Radio Broadcasters  •  Doctors
Dancers  •  Authors  •  Broadcast Managers & Sales Staff
Models  •  Politicians  •  Actors


Business Executives

Busy executives often do not make the time for professional development and continuing education that is sometimes needed to remain competitive.

Effective public speaking is a goal of many. But few take proactive measures to achieve that goal until they have had an embarrassing moment in front of an audience or television camera.

Many want to conquer fear and self-consciousness, gain self-confidence to develop an individual style, but don't know how to get started.

When you are persuasive in front of a group of people, a microphone, or a television camera, you will be surprised how many people will want to have contact with you or will trust doing business with you. In spite of the fact that we now live in a "dot-com" world, the old-fashioned method of persuasion by oral communication is still extremely effective.

Any business executive can be a better motivator and enjoy a competitive advantage if he or she speaks well and makes points clearly. In his coaching with executives Batt Johnson introduces the skills that actors, broadcasters, politicians, and other public speakers use to deliver messages effectively. There's no reason that anxiety about public speaking should prevent anyone from communicating persuasively and successfully. Mr. Johnson's book, Powerful Principles for Presenters, clearly and simply explains these concepts. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Musicians

Batt Johnson understands the issues of musicians and has a thorough knowledge of the common mistakes they often make conducting interviews and giving presentations. No musician should go on a radio or television media tour without the empowerment offered by knowledge, confidence, and media savvy.

In his many years as an artist manager, advisor, and radio broadcaster Batt has interviewed hundreds of musicians, from Willie Nelson, George Benson, and members of the Queens Symphony Orchestra to musicians in France, England, and Africa which spawned a wonderful book, What Is This Thing Called Jazz? Insights And Opinions from the Players.

Most musicians feel comfortable in front of a crowd if they only have to play and not speak. Speaking in front of a group requires very different skills. Every group has a designated spokesperson, who often does not want that responsibility.

National TV media tours are seen by many more people than can possibly go to any concert. It is extremely important that the musician make a favorable impression while in the national spotlight because the likeability quotient can be more important than the music itself.

Many musicians only want to play music, leaving the marketing and selling of the music to someone else. The competitive environment today is such that the smart musician will be involved in many more aspects of the music making, marketing and selling process.

Many of the interviews Mr. Johnson has conducted are contained in his book, What is This Thing Called Jazz? Insights and Opinions from The Players. It has a foreword by Wynton Marsalis. Another book, Powerful Principles for Presenters is filled with over 300 tips to mastering effective communication. They are available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Lawyers

If anyone needs to be proficient in the art of communication for public persuasion, it is the lawyer. Persuasion is a key element in the arsenal of practicing attorneys, particularly trial lawyers.

It takes many years as a practicing attorney to develop high levels of skill as convincers and persuaders of public opinion. Good training can shorten that time frame.

We have all seen lawyers in court who are not at all convincing, commanding, or persuasive. They may have solid cases but lack the communication skills to convey it persuasively. They simply lack the special skills needed to persuade a jury.

Sometimes just presenting the facts is not enough. Often the important element is not what you say buy how you say it.

Batt Johnson offers communication training that is rooted in acting. He is not attempting to make actors out of lawyers, but rather teach the basic acting skills necessary to portray the human dynamic and the art of communication for public persuasion.

His book Powerful Principles for Presenters offers over 300 simple tips to make you a better public communicator.

If you want to learn more about acting, his book Rich and Famous in Thirty Seconds will help you understand the mind set of the actor and at the same time help you better understand the many traits we humans share.

Armed with this knowledge is the first step toward making you a better trial attorney. Both books are available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Athletes

Batt Johnson works with the stars and All-Stars of the NBA (National Basketball Association) and other athletes to help them become peak communicators, gain the competitive edge and score with the media. Batt knows that all athletes give thought to their career after professional sports and not all of them have the ability to become championship-winning coaches. As a result, many athletes decide to take their performance to the broadcast booth, make presentations to the business community, or become television anchors, commercial endorsers, or even actors or politicians.

Batt prepares athletes for success in each of these life-after-sports areas.

Simply being a world-class athlete is no longer enough to effectively persuade our sophisticated society. Images and voices presented to us have to communicate with a professionally competitive essence. An athlete's ability to speak clearly before a group, radio microphone, or television camera is a critically important asset.

The pugnacious individual rarely receives multimillion-dollar endorsement contracts, movie deals, or TV commercials. Charm is something that can be learned, as Mr. Johnson's book on public speaking, Powerful Principles for Presenters, and Rich and Famous in Thirty Seconds, a TV commercial acting book, simply and clearly outline. They are available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Radio Broadcasters

Radio broadcasters are often chained by the myth that a deep, rich voice is the key to success. The voice is only one element. The other elements that are important are what you say and how you say it. Inflection, tone, and intonation also play important roles.

When radio was invented, it operated in a crude, static-filled environment. Later, broadcasters discovered that the deeper voices cut through the tremendous amounts of static on the airwaves better.

The tradition of not hiring women and only hiring male broadcasters with deep voices persisted through the years simply because that was the way it had always been done.

Now we hear all types of voices on the air. But many broadcasters are not using their best voice, their natural speaking voice and style.

Many broadcasters insist on using a "radio" voice and style of speaking that is usually not particularly real or natural sounding. The male radio broadcasters often try to make their voices deeper; while many women radio performers try to sound sexy or sultry. This often sounds false and unbelievable to the listener.

On-air broadcasters need to become further educated in the process of human communication and take a series of acting lessons to help them more fully understand the human dynamic and how to better communicate with unseen audiences.

The communication between the broadcaster and the audience is more than just a voice connection. General managers, sales managers, and radio engineers go to educational seminars regularly.

The on-air broadcaster, the main person representing the station, has few ongoing education options.

If the industry itself does not recognize the need for continuing education and venues to help sharpen and hone on-air broadcaster's skills, one has to do it for oneself. If you have competitive ratings now, just think what could happen if you sounded more like a "real" person instead of a radio robot.

In Batt Johnson's books, Rich and Famous in Thirty Seconds, and Powerful Principles for Presenters, he has outlined specific techniques to help the broadcaster grow. They are available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Doctors

We are in a rapidly changing, highly competitive business environment. Career advancement often dictates that one speaks in public. Making a speech or giving a presentation before a group of people, a radio microphone, or a television camera is one of the most feared activities for many.

You become empowered when you possess knowledge, confidence, media training, and awareness.

In spite of the fact that we now live in a "dot-com" world, the old-fashioned method of persuasion by oral communication is still very effective.

As a physician, you may have to hold a press conference for the media to launch a new drug, talk about a well-known client, discuss a rare disease, an innovative treatment, or make a presentation to colleagues in a meeting or seminar.

Those who have had public speaking training are much better equipped to communicate with authority.

Batt Johnson specializes in helping clients conquer self-consciousness, achieve confidence, control interview and press conference situations, and become peak communicators.

In his book Powerful Principles for Presenters, he has outlined over 300 simple tips to help you achieve that goal. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com, or by calling (877) 823-9235.

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Dancers

Professional dancers have many of the same short-term employment issues as athletes, models and sometimes actors. It is true that once given the opportunity, many individuals can dance well into their more advanced years, but this is not the norm.

Batt Johnson works with dancers to help them make the transition from dance to film and television. Many of his clients have been in Broadway plays and films.

As you can imagine, speaking in front of a television or film camera, or into a microphone is very different from dancing on stage.

He knows that all dancers give thought to their career after dance and not all of them have the temperament to become teachers, choreographers and coaches. As a result, many dancers decide to become broadcasters, actors in television commercials, corporate film and movies. Many dancers view acting as a natural extension of their talent.

Acting for the camera is something that can be learned, as Mr. Johnson's book Rich and Famous in Thirty Seconds, a TV commercial acting book, can greatly enrich the level of awareness in this new area for the dancer. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Authors

Batt Johnson is a speech consultant, author, devoted viewer of interview shows, and scrutinizer of the media. Many authors are not effective speakers or public communicators and do not successfully present their books on radio, television, or in front of a live audience. Batt Johnson teaches the art of communication for public persuasion with simplified techniques. No author should go on a radio or television media tour without the empowerment offered by knowledge, confidence, and media savvy. This will help you engage audiences, create excitement, and sell your product.

To help you sell more books you will learn how to:
  • Create and focus on the benefits of your book, not the features of the book.
  • Always let the audience know what is in it for them.
  • Display effective camera presence to help the audience like you. If they like you, they will buy from you.
  • Understand to whom you are speaking.
  • Speak in easy-to-understand "sound bites" instead of long, convoluted or short, timid sentences because of nervousness.
  • Make your point early, clearly, and often.
Batt Johnson has coached, interviewed, and sold books on television for such authors as ABC-TV's Hugh Downs, Perspectives; Dr. John Gray, Ph.D.; Men Are from Mars, Women Are from Venus and finance expert Suze Orman, You've Earned it Don't Lose It.

His book Powerful Principles for Presenters will help you successfully reach your audiences. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Broadcast Managers & Sales Staff

Because of deregulation and "merger mania," the broadcast industry is now more competitive than ever, as large companies acquire even more properties and struggle to pay down the debt from sudden growth.

As a manager or salesperson, you often have to make speeches and give presentations in spite of the fact that much of today's business is done by phone, fax, and email. Live presentations before a group is still very effective.

Those who have had training in this area are much better equipped to shine as peak communicators and gain the competitive edge.

There are many techniques your on-air radio and television performers use to persuade listeners and viewers to listen and watch longer.

You can learn and immediately use some of these techniques. Those who understand the art of communication for public persuasion are those who achieve their goal most often.

Broadcast advertising clients expect those from the communications industry to be effective communicators. In his book, Powerful Principles for Presenters, Batt Johnson has outlined over 300 simple tips to help you achieve that goal. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Models

Over the years, we have seen numerous models make the transition from print and runway to film, television shows, and commercials. The unfortunate stereotypical thinking is that if someone is an extraordinary physical specimen, they could not possibly act or speak with any authority, conviction, or intelligence.

When armed with the gift of beauty and on-camera training, the model becomes twice as marketable.

Many models decide to become spokespersons, actors, actresses, endorsers of products, television hosts, or broadcasters. In those areas, simply having a beautiful face and/or well-sculpted body is not enough to effectively persuade our sophisticated, modern society.

Images and voices presented today have to communicate with a professionally competitive essence. Models do not work with the still camera in the same way as with a video, film, or television camera.

You become empowered when you possess knowledge, confidence, media training, and awareness.

To help you reach the next level of your career, Batt Johnson's books, Powerful Principles for Presenters, a public speaking guide and Rich and Famous in Thirty Seconds, a TV commercial acting book with a special chapter devoted to models. These are available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Politicians

Success in the political arena often hinges on the ability to be a convincing and persuasive speaker. Being a proficient public communicator is a way to get what you want when you ask for it.

When you are persuasive in front of a live group of people, microphone, or television camera, you will be surprised how many people want to have contact with you, vote for you and your community programs, or trust doing business with you.

In spite of the fact that we now live in a "dot com" world, the old-fashioned method of persuasion by oral communication is still the most effective.

We are living in an age where public cynicism prevails. To gain public trust, one's attitude is important, followed by the words used and the way those words are spoken.

As we become a more sophisticated society, we are keenly aware of speakers whom we do not trust.

It is extremely important for the politician to learn how to say the same thing in different ways for different audiences.

Batt Johnson's book, Powerful Principles for Presenters, clearly outlines these simple steps to success with over 300 easy-to-understand tips. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com or by calling toll-free (877) 823-9235.

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Actors

Acting is a profession that is somewhat shrouded in mystery. Few people know anyone who is a working actor, so inside information about this business remains distant.

Batt Johnson is an award-winning actor who has taught many TV commercial, film, and Broadway actors. He specializes in helping the actor understand the concept of one's involvement in imaginary activities in a realistic way. An insider, Batt has worked as a national TV show host, in national network television commercials for such major clients as Kodak, Norelco, Wisk, Pepsi, Wendy's and many others, and in corporate films for the world's largest corporations such as Exxon, IBM, American Express, Pfizer, and Xerox. He has also worked in feature films with such actors as Henry Winkler and Richard Lewis.

While studying at HB Studios, the Actors Playhouse, the Weist-Barron School of Television, New York University, the New York Institute of Technology, Empire State College and as a working professional he has learned the business from both sides of the camera.

Batt uses proven, yet simple techniques in his teaching and coaching that elevates his client's growth rate.

He helps beginning and professional actors grow as interpreters of human behavior, maximize potential, develop marketing techniques, avoid pitfalls, and profit in the process.

His book, Rich and Famous in Thirty Seconds outlines proven original acting techniques and explains how to use them effectively. It is like a personal coach with meaningful tips for successful professional actors and beginners.

Batt identifies common problems for the actor and offers immediate solutions. It is available online from Amazon.com, iUniverse.com, Barnes & Noble.com, Borders.com, or by calling toll-free (877) 823-9235.

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Teaching the Art of Communication for Public Persuasion




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